Three layers of client questions. Three directions for action.
| Client challenge | What Yamaguchi did | Value to the client |
|---|---|---|
| The brand had invested in younger audiences but did not know whether AI conveyed that value. | Compared brand appearances in questions about celebrity styles, student accessories and layered bracelets. | Identified the gap between celebrity-topic recognition and everyday purchase consideration. |
| An overall mention rate looked positive but did not guide the next budget decision. | Broke results down by audience, product and buying situation, then considered strategic importance. | Helped prioritize resources instead of repeating investment only in established strengths. |
| The GEO goal was still expressed broadly as higher mentions and ROI. | Reviewed actual products, younger-audience goals and customer needs with the client. | Translated the goal into specific shopping questions for later content and communications work. |
Three scenarios reveal different perception gaps.
Diagnostic findingRecognition in celebrity topics had not carried through to everyday shopping.
Platforms: Doubao, Kimi, DeepSeek, Baidu and Qianwen. Observation days: July 1, 2, 4, 5, 6, 7 and 8. Each percentage is the brand mention share within that question's sample.
How Yamaguchi shaped the next steps.
Yamaguchi interprets AI monitoring as a business question, then turns it into an actionable optimization goal.
We first check business relevance, actual products and the target audience. A low mention rate alone does not make a question a high priority.
Make younger-audience investment relevant to purchase choices.
The brand had some recognition in celebrity-inspired topics, but appeared less often when younger shoppers asked about budgets, daily styling and layering. Combining monitoring with product facts and brand strategy helped the client move from a broad goal of more mentions to specific audiences and purchase situations worth pursuing, providing clearer direction for later content and communications investment.