Established consumer brands
They have a market position and are reaching new audiences, upgrading products or reshaping perception.
Turn existing awareness into reasons to choose them in important purchase situations.AI BRAND PERCEPTION / GEOSee how AI understands your brand.
See how AI understands your brand.
Find the right priorities together.
We observe how AI describes brands, compares products and explains choices in the questions that matter to a business. We connect those findings with verified facts and client goals, then turn perception gaps into content and communications work.
Spot important gaps
Audiences, situations, product conditions and reasons to choose
Set goals together
Business importance, suitability and information gaps
Connect content and communications
Content, website, media, PR and continued review
WHO WE HELP
Who is a good fit for our work?
Especially established companies reaching new audiences or upgrading products.
Cross-border brands and businesses
International brands entering China, or Chinese companies reaching overseas audiences, need market-specific content.
Reorganize information around local products, audience questions, language and buying paths.Listed companies and large groups
They have reputation and communications systems but need to see how AI interprets public information.
Align leadership, marketing, product and IR/PR around important communication tasks.Teams with existing specialists
They need ongoing observation, an independent diagnosis or help executing an existing analysis.
Tools, diagnosis and execution can be purchased separately or together.Our experience spansFinanceConsumer goodsBusiness servicesHigher educationGold and jewelryTravelHealth products
You can start without a fixed GEO goal.
We begin with business discussions and research to identify priority audiences, situations and information goals together. Marketing often leads; complex projects can also involve leadership, product and IR/PR teams.
WHAT WE DO
From observation and judgment to content and communications.
Six areas of work can be combined around the client's actual gaps. Scope and responsibilities are agreed in the project plan.
01
Brand and competitor monitoring
Observe mentions, reasons for recommendation, limitations and visible sources for agreed questions, platforms and times.
Available deliverableAnswer records, screenshots and observation data
02
Diagnosis and joint goal-setting
Assess opportunities, risks and information gaps across audiences, decision stages, perceptions, competition and platform sources.
Available deliverableFindings, scenario priorities and recommendations
03
Content creation and localization
Build articles and buying guidance from verified facts, localized in Chinese, English and other project languages as needed.
Available deliverableArticles, scenario content and multilingual materials
04
Website content optimization
Clarify brand, product, service, conditions and FAQs on the website, with relevant enquiry paths.
Available deliverableWebsite copy, FAQs and content updates
05
Media and PR execution
Plan media and communications around perception gaps while aligning public facts, conditions and internal teams.
Available deliverableAgreed media, PR and communications work
06
Ongoing observation and review
Review answer changes across comparable questions, platforms and times, then adjust priorities.
Available deliverableReview findings, discussion records and next steps
Combine services as needed
knowfield.ai, diagnosis and execution can each be purchased separately. Monitoring and agreed analysis may be packaged together; in-depth human analysis is priced separately. Articles, website updates, media and ongoing work have their own execution packages.
Trace findings to source material
Clients can receive all answer data and screenshots for their project. Reports, answers and screenshots are delivered by email; platform entry points, analysis depth, responsibilities and milestones are set out in the proposal.
Judge value against real conditions
Low mention rates do not automatically deserve priority. Check business importance, product fit and information gaps first. Publishing, citations, recommendations and business outcomes are observed separately; mention changes are not converted into revenue or ROI.
WHY YAMAGUCHI
Why work with Yamaguchi
Start with the business context, then turn AI-answer findings into grounded decisions and practical work.
01 / REASON
Bring brand strategy into recommendations
- The need
- Awareness exists, but new audiences and products are not fully understood.
- Our approach
- Compare current and intended perceptions by audience, product and buying situation.
- What it helps solve
- Define the reasons for choosing the brand worth pursuing next.
02 / REASON
Find the right GEO priorities together
- The need
- The team wants GEO but has not defined what to improve.
- Our approach
- Combine business tasks, monitoring, research and discussion to set audience, scenario and information goals.
- What it helps solve
- Turn a broad ambition into practical direction.
03 / REASON
See how AI reinterprets information
- The need
- Existing reputation tracking does not show how AI finally introduces or compares the brand.
- Our approach
- Check missing facts, confused product conditions and absence from relevant decisions.
- What it helps solve
- Reveal questions existing monitoring has not explained.
04 / REASON
Turn data into investment choices
- The need
- Monitoring data exists but the next budget decision remains unclear.
- Our approach
- Assess important gaps, unfavorable descriptions and content priorities through independent diagnosis.
- What it helps solve
- Decide what merits investment and what can wait.
05 / REASON
Connect analysis with execution
- The need
- Perception issues have been found but need content and communications work.
- Our approach
- Connect monitoring, analysis and goals with content, media and PR, with clear facts and responsibilities.
- What it helps solve
- Keep work focused on specific perception gaps.
06 / REASON
Move complex work across teams
- The need
- Leadership, marketing, product and IR/PR are involved.
- Our approach
- Bring teams together around verified facts, strategy and communications requirements.
- What it helps solve
- Create information tasks people can understand and act on together.
07 / REASON
Choose the right starting point
- The need
- The company already has research or content capability and only needs a tool or diagnosis.
- Our approach
- Select knowfield.ai, an independent diagnosis or execution support as needed.
- What it helps solve
- Buy what is needed now; in-house teams may continue after diagnosis.
08 / REASON
Work across China and overseas
- The need
- Brands entering a new market need locally appropriate expression.
- Our approach
- Check names, product conditions, audience questions and buying paths with multilingual delivery experience.
- What it helps solve
- Match recommendations to what can actually be offered locally.
OUR METHOD
Start with business questions. Keep observing and acting.
You do not need a complete AI communication plan to begin. Research and discussion help us agree where investment can be useful.
Business discovery
Understand strategy, priority products, audiences and markets.
Monitoring and diagnosis
Observe how AI describes the brand, compares products and makes recommendations.
Joint goal-setting
Prioritize business relevance, product fit and perception gaps.
Content and communications
Deliver agreed work across content, websites, media and PR.
Ongoing review
Observe change on comparable terms and adjust the next priorities.
CORE TECHNOLOGY
Technology that supports brand perception management.
Knowledge, decisions, creation and observation work together, guided by a specialist team.
01
Guchi Knowledge
Brand knowledgeOrganizes product information, factual evidence and versions to address scattered brand facts.
Build a reliable knowledge base02
Guchi Strategy
User decisionsAnalyzes intent, competitive differences and content priorities to clarify where to focus.
Focus decisions on business priorities03
Guchi Creation
Content creationCreates and localizes content from verified brand facts for the relevant market and channel.
Fit value to real situations04
Guchi Observation
Brand perceptionObserves mentions, recommendations, citations and descriptive accuracy as AI answers change.
Turn observation into the next decisionClear paths for product observation and project delivery.
Clients can use Guchi Observation to view product monitoring. Reports, answers and screenshots for each project are delivered by email; platforms, sampling frequency and data scope are agreed in the proposal.
AI PLATFORMS
Observe 11 AI platforms in China and overseas.
See how brands are described, compared and recommended on platforms relevant to each market.
China AI platforms
06 PLATFORMS
Doubao
Observe brand appearances, consumption contexts and reasons for choosing in everyday answers.
DeepSeek
Read brand comparisons and verify the basis and conditions of recommendations.
Qianwen
Observe brand perception, product descriptions and changing answers.
Tencent Yuanbao
Record mentions, answer content and sources available on the platform.
Baidu
Check whether brand and product information fits specific needs.
Kimi
Focus on comparisons, scenario fit and stated conditions.
Overseas AI platforms
05 PLATFORMS
ChatGPT
Observe descriptions and recommendation reasons in target-market questions.
Google AI
Observe brand and sources at the Google AI entry point agreed for the project.
Gemini
Observe Gemini answers and localized expression separately.
Perplexity
Check recommendations, visible citations and their context.
Microsoft Copilot
Observe how brand, products and services appear in target questions.
Entry points, versions, regions, sampling frequency and features are defined in each proposal. Google AI and Gemini are observed separately. Platform logos identify scope and do not imply official partnership or certification.
Languages and markets: Chinese, English and other project languages. Content is localized around local brand names, available products, service conditions and purchase journeys.
DIAGNOSIS & DELIVERABLES
Client questions, main work and deliverables.
These areas can be combined for a project; platforms, sampling and report depth are set out in the proposal.
| Client question | Main work | Deliverable |
|---|---|---|
| Which buying discussions matter? | Discuss brand strategy, priority products, audiences, markets and competitors to set the observation scope. | Question and scope definition; answer records. |
| Where are the perception gaps? | Review answers by audience, decision stage, product conditions and competition, then verify key facts. | Key gaps, business priorities and supporting rationale. |
| What should happen next? | Use actual product fit and business importance to agree content and communications priorities. | Recommendations and optional scope for the next phase. |
What to prepare
Your brand and website, priority products and conditions, business questions, target audiences and markets, known competitors, public materials and a point of contact. Goals and materials can be refined during discussion.
REPORT DELIVERYUnderstand the findings.
Understand the findings.
Return to the original answers.
Reports are organized around specific business questions. Each important finding should explain what was observed, why it matters and what can be done next.
Clients can receive all answer data and screenshots for their project. Reports, answers and screenshots are delivered by email.
Discuss a diagnostic scopeReport milestones are agreed in the proposal. The report sheet is a structural illustration.Brand perception diagnosis
Report structure illustration01
User questions
Define audiences, scenarios, platforms and scope.
02
Answer records
Review answer text, timestamps and screenshots.
03
Perception gaps
Identify missing information and differences in reasons or product conditions.
04
Basis for judgment
Set priorities using business importance, facts and product fit.
05
Recommendations
Specify content, communications and next steps.
See what diagnostic analysis looks like.
These anonymized excerpts from one project show the path from metric definitions to question gaps and competitor comparisons.
01 / DIAGNOSTIC REPORT
Define the mention-rate denominator
Separate direct brand questions from category discovery questions to see what the overall figure hides.
Enlarge report
02 / DIAGNOSTIC REPORT
Find question and perception gaps
Compare citation and brand mention rates across questions to identify missing information.
Enlarge report
03 / DIAGNOSTIC REPORT
Observe brand and competitor trends
Look across days on a platform to separate persistent gaps from one-day swings.
Enlarge reportWAYS TO WORK TOGETHER
Start with a diagnosis. Find the right way to work together.
Find the problem worth solving
For teams with an unclear goal, or data that still needs business interpretation. We identify priorities through discussion and research.
Discuss the scopeConnect analysis and execution
Combine monitoring, analysis, content, website, media, PR and review as needed, with each responsibility defined.
Discuss the scopeFill a specific team gap
Teams with existing expertise can select a tool, diagnosis or execution separately. Scope follows the actual need.
Discuss the scopeCOMMON QUESTIONS
Before we start working together.
Do we need GEO if we already do SEO?
First check whether your existing work covers how AI ultimately describes, compares and recommends your brand. GEO observes this layer of brand perception; website and search foundations still need maintenance.
Can we book a consultation without clear goals?
Yes. We start with business discussions and research, combining brand strategy, product conditions and target audiences to agree which questions are worth observing and improving.
Can we purchase just the tool or diagnosis?
Yes. Tools, diagnosis and execution can be purchased separately or together. Scope and fees are specified in the proposal.
How does the core technology support a project?
Guchi Knowledge organizes brand facts, Guchi Strategy sets decision priorities, Guchi Creation supports content and localization, and Guchi Observation tracks brand perception. Reports, answers and screenshots are delivered by email.
How do we get a diagnostic quote?
Share your needs so we can discuss the scope, demonstrate the product, and provide a quote and initial recommendations. Questions, platforms, sampling and analytical depth are agreed for each project.
How is progress evaluated?
Within comparable questions, platforms and time periods, we observe mentions, recommendation reasons, citations and descriptive accuracy. Publication, adoption and business outcomes are evaluated separately. We do not promise fixed rankings, guaranteed citations or sales.
GROWTH INSIGHTS
Explore GEO and content methods.
What should you verify when choosing a GEO provider?
Start with scope, professional judgment and verifiable evidence.
How can cross-border brands approach multilingual GEO?
Start with target markets, brand facts and localized content.
How can website content be easier to understand and verify?
Start with questions, facts and content structure.
LET’S TALK Start with a specific
Start with a specific
brand question.
Share your needs so we can discuss the diagnostic scope, demonstrate the product, and provide a quote and initial recommendations.
An incomplete brief is welcome. We can identify useful questions together.
info@yamaguchitech.cn (+86) 755 8696 7625* Required fields