YAMAGUCHI: GEO Services and Rednote Growth

Before launching, we build product memory through search ads. After launch, we spread highlights with online promotions and offline REDay events to boost demand. In the final phase, the Double Surprise and Surprise Box promotions reinforce the product's anti-aging and safety features in customers’ minds.

Segment target audiences to create tailored strategies for streams and searches, producing content for brand events, swatches, product features, and tutorials. Utilize "KFS Content Marketing Mix" for lead generation, collaborate with KOLs on key topics, amplify viral content with ads, and secure search visibility to promote the new product effectively.

For trending products, Swarovski collaborated with Key Opinion Leaders (KOLs) to emphasize on building both reputation and brand identity. Through a harmonious blend of feed ads and search ads, the brand image has been fortified.For new products, Swarovski not only selected quality posts to advertise, but also harnessing the prowess of prime ad placements such as splash screens on Rednote. This two-pronged strategy ensured broader exposure and engagement.

Mead Johnson Nutrition created an array of content that caters to various aspects, from must-haves for family excursions, to selecting the finest nourishment for newborns. Precise audience targeting had ensured that our messaging reached the very hearts of those who sought it. The brand also collaborated with micro-influencers in the niche, their insights and genuine endorsement were paramount in building trust and guiding users towards meaningful searches.

Traditional supermarket brand 'Jia'an' identified the Rednote users aspiring for a 'better life' as a perfect match for their dishwashing detergent's expansion. Catering to various demographics, Jia'an executed a diversified content and promotion strategy. Directly highlighting product features, especially its grease-removing efficiency, cemented the brand in the minds of its core audience. By maximizing exposure on the "Discover" page feed, they rapidly boosted traffic efficiency and establ

Transitioning from a “zero-sugar biscuit” to a “joyful anti-glycation snack”, Oreo integrated seamlessly into daily scenarios like “office tea breaks, work/school breaks, weight loss diets, snack DIYs, and home movie marathons” on Rednote. Collaborating with influencers across “student life, professional insights, food DIYs, couples, and lifestyle” niches, and focusing on top-quality content for both feeds ads and search ads. Oreo achieved a remarkable boost in brand search queries.

By partnering with a Chinese celebrity, Panasonic curated captivating posts on the brand's official account and segmented the potential audience into distinct groups: the Referral-driven Customers, the Indecisive Choosers, the Aesthetic-driven Customers, and the Brand Loyalists. Tailoring content to each group, we then strategically launched precision-targeted campaigns through feed ads and search ads.